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Special issue: retail management education
Roggeveen, Anne L. (ed.); Beitelspacher, Lauren Skinner (ed.) - 2018
Persistent link: https://www.econbiz.de/10011868383
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Educating the retailers of tomorrow : an overview of journal of marketing education special issue on retailing
Roggeveen, Anne L.; Beitelspacher, Lauren Skinner - In: Journal of marketing education : JME 40 (2018) 1, pp. 3-5
Persistent link: https://www.econbiz.de/10011868393
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Engaging students with social media
Bal, Anjali S.; Grewal, Dhruv; Mills, Adam; Ottley, Gary - In: Journal of marketing education : JME 37 (2015) 3, pp. 190-203
Persistent link: https://www.econbiz.de/10011410672
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The evolution and future of retailing and retailing education
Grewal, Dhruv; Motyka, Scott; Levy, Michael - In: Journal of marketing education : JME 40 (2018) 1, pp. 85-93
Persistent link: https://www.econbiz.de/10011868434
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Generative AI and marketing education : what the future holds
Guha, Abhijit; Grewal, Dhruv; Atlas, Stephen - In: Journal of marketing education : JME 46 (2024) 1, pp. 6-17
Persistent link: https://www.econbiz.de/10014580270