How the Order of Sampled Experiential Products Affects Choice
Year of publication: |
2015
|
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Authors: | Biswas, Dipayan |
Other Persons: | Grewal, Dhruv (contributor) ; Roggeveen, Anne L. (contributor) |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Marktforschung | Market research | Rationalität | Rationality | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (22 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Marketing Research, Vol. XLVII (June 2010) Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 01, 2010 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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