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Undergraduate choice of major and major satisfaction : an expanded role for personality measures
Pritchard, Andrew; Fudge, Julie; Crawford, Elizabeth Crisp - In: Journal of marketing for higher education 28 (2018) 2, pp. 155-174
Persistent link: https://www.econbiz.de/10011944552
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Factors influencing Word-of-mouth recommendations by MBA students : an examination of school quality, educational outcomes, and value of the MBA
Bruce, Grady; Edgington, Rachel - In: Journal of marketing for higher education 18 (2008) 1, pp. 79-101
Persistent link: https://www.econbiz.de/10003777866
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Investigating the major factors that contribute to satisfaction with university formation in Psychology and Teaching in Chile
Espinoza, Oscar; González, Luis Eduardo; Sandoval, Luis; … - In: Journal of marketing for higher education 32 (2022) 1, pp. 37-53
Persistent link: https://www.econbiz.de/10013277213
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Development of a model to analyze HEI image : a case based on a private and a public university
Alcaide-Pulido, Purificación; Alves, Helena; … - In: Journal of marketing for higher education 27 (2017) 2, pp. 162-187
Persistent link: https://www.econbiz.de/10011794813
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Working up a debt : students as vulnerable consumers
Robson, Julie; Farquhar, Jillian Dawes; Hindle, Christopher - In: Journal of marketing for higher education 27 (2017) 2, pp. 274-289
Persistent link: https://www.econbiz.de/10011794838
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Gratitude and its drivers within higher education
Cownie, Fiona - In: Journal of marketing for higher education 27 (2017) 2, pp. 290-308
Persistent link: https://www.econbiz.de/10011794862
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Cultural exploration as an antecedent of students' intention to attend university events : an extension of the theory of reasoned action
Harb, Ayman Abdo; Khliefat, Aahed; Alzghoul, Yahya A.; … - In: Journal of marketing for higher education 34 (2024) 1, pp. 72-94
Persistent link: https://www.econbiz.de/10014566934
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A comparative analysis of institutional commitment : are business students different?
Wardley, Leslie J.; Nadeau, John; Bélanger, Charles H. - In: Journal of marketing for higher education 34 (2024) 1, pp. 262-282
Persistent link: https://www.econbiz.de/10014566966
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Internationalization or international marketing? : two frameworks for understanding international students' choice of Canadian universities
Chen, Liang-hsuan - In: Journal of marketing for higher education 18 (2008) 1, pp. 1-33
Persistent link: https://www.econbiz.de/10003777852
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Stressors for college bound high school students based on sex of respondents
Broekemier, Gregory M.; Hodge, Kay A. - In: Journal of marketing for higher education 18 (2008) 1, pp. 34-49
Persistent link: https://www.econbiz.de/10003777859