Factors influencing Word-of-mouth recommendations by MBA students : an examination of school quality, educational outcomes, and value of the MBA
Year of publication: |
2008
|
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Authors: | Bruce, Grady ; Edgington, Rachel |
Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 18.2008, 1, p. 79-101
|
Subject: | Wirtschaftsstudium | Graduate economics education | Führungskräfteentwicklung | Leadership development | Nonprofit-Marketing | Nonprofit marketing | Virales Marketing | Viral marketing | Regressionsanalyse | Regression analysis |
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