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~isPartOf:"Journal of marketing for higher education"
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Journal of marketing for higher education
Swiss journal of economics and statistics
919
NBER working paper series
433
Discussion paper series / IZA
427
Wirtschaft und Recht : Zeitschr. für Wirtschaftspolitik u. Wirtschaftsrecht mit Einschluß des Sozial- und Arbeitsrechtes
344
NBER Working Paper
333
Economics of education review
332
Der Schweizer Treuhänder : Monatsschrift für Wirtschaftsprüfung, Rechnungswesen, Unternehmens- und Steuerberatung ; offizielles Organ der Treuhand-Kammer
320
Working paper / National Bureau of Economic Research, Inc.
317
Revue économique et sociale : RES ; bulletin de la Société d'Etudes Economiques et Sociales
267
Aussenwirtschaft : schweizerische Zeitschrift für internationale Wirtschaftsbeziehungen ; the Swiss review of international economic relations
266
Wirtschaftspolitische Mitteilungen : Wirtschaftsförderung, Gesellschaft zur Förderung der Schweizerischen Wirtschaft
252
IZA Discussion Paper
237
Steuer-Revue : die unabhängige Fachzeitschrift für das gesamte Steuerwesen
231
Europäische Hochschulschriften / 5
227
CESifo working papers
226
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
212
The journal of technology transfer
203
Schweizer Monatshefte : Zeitschrift für Politik, Wirtschaft, Kultur
196
SpringerLink / Bücher
189
KOF Studien
168
Bank- und finanzwirtschaftliche Forschungen
167
KOF working papers
159
Schweizerische Zeitschrift für Sozialversicherung
156
Schweizerische Versicherungszeitschrift
154
Research policy : policy, management and economic studies of science, technology and innovation
153
Die Volkswirtschaft : Plattform für Wirtschaftspolitik
135
IO-Management-Zeitschrift
133
Treuhand und Revision : Jahrbuch ...
133
KOF Working Papers
132
Discussion paper / Centre for Economic Policy Research
127
Working paper
127
Schweizerisches Archiv für Verkehrswissenschaft und Verkehrspolitik
125
Bankwirtschaftliche Forschungen
122
IZA Discussion Papers
122
Gewerbliche Rundschau : Zeitschr. für Gewerbepolitik, Gewerbeförderung und gewerbl. Kultur
121
Technological forecasting & social change : an international journal
116
Industrielle Organisation : Zeitschrift für Betriebswissenschaft, Management, Produktionstechnik und Organisation
109
Schweizer Schriften zum Handels- und Wirtschaftsrecht
109
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105
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ECONIS (ZBW)
163
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1
"Hottest brand, coolest pedagogy" : approaches to corporate branding in Singapore's higher education sector
NG, Carl Jon Way
- In:
Journal of marketing for higher education
26
(
2016
)
1
,
pp. 41-63
Persistent link: https://www.econbiz.de/10011497241
Saved in:
2
How the source of word-of-mouth influences information processing in the formation of brand attitudes
Herold, Kristiina
;
Tarkiainen, Anssi
;
Sundqvist, Sanna
- In:
Journal of marketing for higher education
26
(
2016
)
1
,
pp. 64-85
Persistent link: https://www.econbiz.de/10011497255
Saved in:
3
Country of origin and country of service delivery effects in transnational higher education : a comparison of international branch campuses from developed and developing nations
Chee, Chiu Mei
;
Butt, Muhammad Mohsin
;
Wilkins, Stephen
; …
- In:
Journal of marketing for higher education
26
(
2016
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10011497265
Saved in:
4
Do higher education institutes communicate trust well?
Gibbs, Paul
;
Dean, Aftab
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 155-170
Persistent link: https://www.econbiz.de/10011497282
Saved in:
5
Internal branding in universities and the lessons learnt from the past : the significance of employee brand support and transformational leadership
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 204-237
Persistent link: https://www.econbiz.de/10011497293
Saved in:
6
Student co-creation behavior in higher education : the role of satisfaction with the university experience
Elsharnouby, Tamer H.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 238-262
Persistent link: https://www.econbiz.de/10011497297
Saved in:
7
Social media's use in postgraduate students' decision-making journey : an exploratory study
Galan, Mianda
;
Lawley, Meredith
;
Clements, Michael P.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 287-312
Persistent link: https://www.econbiz.de/10011497301
Saved in:
8
Students as customers in higher education : reframing the debate
Guilbault, Melodi
- In:
Journal of marketing for higher education
26
(
2016
)
2
,
pp. 132-142
Persistent link: https://www.econbiz.de/10011618644
Saved in:
9
Effects of inbound marketing communications on HEIs' brand equity : the mediating role of the student's decision-making process. An exploratory research
Royo-Vela, Marcelo
;
Hünermund, Ute
- In:
Journal of marketing for higher education
26
(
2016
)
2
,
pp. 143-167
Persistent link: https://www.econbiz.de/10011618645
Saved in:
10
Advertising online by educational institutions and students' reaction : a study of Malaysian Universities
Muhammad Tahir Jan
;
Djihane Ammari
- In:
Journal of marketing for higher education
26
(
2016
)
2
,
pp. 168-180
Persistent link: https://www.econbiz.de/10011618646
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