Students as customers in higher education : reframing the debate
Year of publication: |
2016
|
---|---|
Authors: | Guilbault, Melodi |
Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 26.2016, 2, p. 132-142
|
Subject: | Higher education | students as customers | marketing of higher education | marketing in higher education | student-customer orientation | Studierende | Students | Hochschule | Higher education institution | Studium | University education | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Hochschulfinanzierung | Higher education financing |
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