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Internationalization or international marketing? : two frameworks for understanding international students' choice of Canadian universities
Chen, Liang-hsuan - In: Journal of marketing for higher education 18 (2008) 1, pp. 1-33
Persistent link: https://www.econbiz.de/10003777852
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Stressors for college bound high school students based on sex of respondents
Broekemier, Gregory M.; Hodge, Kay A. - In: Journal of marketing for higher education 18 (2008) 1, pp. 34-49
Persistent link: https://www.econbiz.de/10003777859
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Marketing for higher education : a relationship marketing approach
Helgesen, Øyvind - In: Journal of marketing for higher education 18 (2008) 1, pp. 50-78
Persistent link: https://www.econbiz.de/10003777864
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An integrative analysis of reputation and relational quality : a study of university-student relationships
Yang, Sung-un; Alessandri, Susan Westcott; Kinsey, Dennis F. - In: Journal of marketing for higher education 18 (2008) 2, pp. 145-170
Persistent link: https://www.econbiz.de/10003805733
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Study motivations and study preferences in the Korean hospitality and tourism field
Kim, Samuel Seongseop; Lee, Myong Jae; Chon, Kaye - In: Journal of marketing for higher education 18 (2008) 2, pp. 216-239
Persistent link: https://www.econbiz.de/10003805741
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An exploratory study of international students studying and living in a regional area
Townsend, Peter; Poh, Huay Jun - In: Journal of marketing for higher education 18 (2008) 2, pp. 240-263
Persistent link: https://www.econbiz.de/10003805748
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Using institutional selection factors to develop recruiting profiles : marketing small, private colleges and universities to prospective student athletes
Johnson, Gary R.; Jubenville, Colby; Goss, Benjamin - In: Journal of marketing for higher education 19 (2009) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10003865234
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Higher education institutions : satisfaction and loyalty among international students
Paswan, Audhesh K.; Ganesh, Gopala - In: Journal of marketing for higher education 19 (2009) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10003865248
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Prospective students' perceptions of university brands : an empirical study
Bennett, Roger; Ali-Choudhury, Rehnuma - In: Journal of marketing for higher education 19 (2009) 1, pp. 85-107
Persistent link: https://www.econbiz.de/10003865253
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Weighing the difference : the validity of multiplicative and subtractive approaches to item weights in an instruments assessing college choice decisions
Roszkowski, Micheal J.; Spreat, Scott - In: Journal of marketing for higher education 20 (2010) 2, pp. 209-239
Persistent link: https://www.econbiz.de/10008859428