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~isPartOf:"Journal of marketing for higher education"
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Journal of marketing for higher education
SpringerLink / Bücher
1,453
Journal of business research : JBR
595
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512
NBER working paper series
448
Technological forecasting & social change : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
319
Discussion paper series / IZA
306
Europäische Hochschulschriften / 5
288
Economics of education review
276
Strategic management journal
271
International journal of business information systems : IJBIS
244
Harvard business review : HBR
236
International journal of production economics
228
Journal of retailing and consumer services
226
Springer eBook Collection / Business and Economics
218
The journal of technology transfer
218
Harvard-Business-Manager : das Wissen der Besten
206
Long range planning : LRP ; international journal of strategic management
205
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IZA Discussion Paper
196
International journal of project management : the journal of The International Project Management Association
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International journal of production research
191
Research policy : policy, management and economic studies of science, technology and innovation
191
Electronic commerce research
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
176
Premier reference source
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Administrative Sciences : open access journal
172
Business horizons
168
Information systems and e-business management : ISeB
166
European journal of operational research : EJOR
161
Technology analysis & strategic management
157
Business strategy and the environment
155
Management science : journal of the Institute for Operations Research and the Management Sciences
151
Journal of business strategy
150
Journal of business ethics : JOBE
145
Management decision : MD
141
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ECONIS (ZBW)
163
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1
A market/value based approach to satisfy stakeholders of higher education
McClung, Gordon W.
;
Werner, Mary W.
- In:
Journal of marketing for higher education
18
(
2008
)
1
,
pp. 102-123
Persistent link: https://www.econbiz.de/10003777881
Saved in:
2
"Hottest brand, coolest pedagogy" : approaches to corporate branding in Singapore's higher education sector
NG, Carl Jon Way
- In:
Journal of marketing for higher education
26
(
2016
)
1
,
pp. 41-63
Persistent link: https://www.econbiz.de/10011497241
Saved in:
3
How the source of word-of-mouth influences information processing in the formation of brand attitudes
Herold, Kristiina
;
Tarkiainen, Anssi
;
Sundqvist, Sanna
- In:
Journal of marketing for higher education
26
(
2016
)
1
,
pp. 64-85
Persistent link: https://www.econbiz.de/10011497255
Saved in:
4
Country of origin and country of service delivery effects in transnational higher education : a comparison of international branch campuses from developed and developing nations
Chee, Chiu Mei
;
Butt, Muhammad Mohsin
;
Wilkins, Stephen
; …
- In:
Journal of marketing for higher education
26
(
2016
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10011497265
Saved in:
5
Do higher education institutes communicate trust well?
Gibbs, Paul
;
Dean, Aftab
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 155-170
Persistent link: https://www.econbiz.de/10011497282
Saved in:
6
Internal branding in universities and the lessons learnt from the past : the significance of employee brand support and transformational leadership
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 204-237
Persistent link: https://www.econbiz.de/10011497293
Saved in:
7
Student co-creation behavior in higher education : the role of satisfaction with the university experience
Elsharnouby, Tamer H.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 238-262
Persistent link: https://www.econbiz.de/10011497297
Saved in:
8
Social media's use in postgraduate students' decision-making journey : an exploratory study
Galan, Mianda
;
Lawley, Meredith
;
Clements, Michael P.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 287-312
Persistent link: https://www.econbiz.de/10011497301
Saved in:
9
Students as customers in higher education : reframing the debate
Guilbault, Melodi
- In:
Journal of marketing for higher education
26
(
2016
)
2
,
pp. 132-142
Persistent link: https://www.econbiz.de/10011618644
Saved in:
10
Effects of inbound marketing communications on HEIs' brand equity : the mediating role of the student's decision-making process. An exploratory research
Royo-Vela, Marcelo
;
Hünermund, Ute
- In:
Journal of marketing for higher education
26
(
2016
)
2
,
pp. 143-167
Persistent link: https://www.econbiz.de/10011618645
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