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Getting out of the rankings game : a better way to evaluate higher education institutions for best fit
Poole, Sonja Martin; Levin, Michael A.; Elam, Kate - In: Journal of marketing for higher education 28 (2018) 1, pp. 12-31
Persistent link: https://www.econbiz.de/10011886216
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Understanding the characteristics of effective professors : the student's perspective
Gruber, Thorsten; Reppel, Alexander; Voss, Roediger - In: Journal of marketing for higher education 20 (2010) 2, pp. 175-190
Persistent link: https://www.econbiz.de/10008859430
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We've got minorities, yes we do : visual representations of racial and ethnic diversity in college recruitment materials
Pippert, Timothy D.; Essenburg, Laura J.; Matchett, … - In: Journal of marketing for higher education 23 (2013) 2, pp. 258-282
Persistent link: https://www.econbiz.de/10010232435
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Factors influencing student satisfaction in universities in the Gulf region : does gender of students matter?
Parahoo, Sanjai K.; Harvey, Heather L.; Tamim, Rana M. - In: Journal of marketing for higher education 23 (2013) 2, pp. 135-154
Persistent link: https://www.econbiz.de/10010232463
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Student co-creation behavior in higher education : the role of satisfaction with the university experience
Elsharnouby, Tamer H. - In: Journal of marketing for higher education 25 (2015) 2, pp. 238-262
Persistent link: https://www.econbiz.de/10011497297
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From boots to books : consumer attitudes toward veterans support by higher education institutions
Ward, Cheryl B.; Srivastava, R. V.; Roy, Donald P.; … - In: Journal of marketing for higher education 31 (2021) 1, pp. 91-106
Persistent link: https://www.econbiz.de/10012549779
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Bridging marketing and higher education : resource integration, co-creation and student learning
Smørvik, Kjersti Karijord; Vespestad, May Kristin - In: Journal of marketing for higher education 30 (2020) 2, pp. 256-270
Persistent link: https://www.econbiz.de/10012312399
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Revisiting perceived service quality in higher education : uncovering service quality dimensions for postgraduate students
El Alfy, Shahira; Abukari, Abdulai - In: Journal of marketing for higher education 30 (2020) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10012259248
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Marketing your university on social media : a content analysis of Facebook post types and formats
Peruta, Adam; Shields, Alison B. - In: Journal of marketing for higher education 28 (2018) 2, pp. 175-191
Persistent link: https://www.econbiz.de/10011944562
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Personalizing Twitter communication : an evaluation of "rotation-curation" for enhancing social media engagement within higher education
Condie, Jenna Marie; Ayodele, Ivett; Chowdhury, Sabirah; … - In: Journal of marketing for higher education 28 (2018) 2, pp. 192-209
Persistent link: https://www.econbiz.de/10011944570