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Does diversity hurt students' feeling of oneness? : a study of the relationships among social trust, university internal brand identification, and brand citizenship behaviors on di...
Yao, Qingjiang; Martin, Mary Clare; Yang, Hsin-Yen; … - In: Journal of marketing for higher education 29 (2019) 2, pp. 209-229
Persistent link: https://www.econbiz.de/10012179314
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Understanding the characteristics of effective professors : the student's perspective
Gruber, Thorsten; Reppel, Alexander; Voss, Roediger - In: Journal of marketing for higher education 20 (2010) 2, pp. 175-190
Persistent link: https://www.econbiz.de/10008859430
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We've got minorities, yes we do : visual representations of racial and ethnic diversity in college recruitment materials
Pippert, Timothy D.; Essenburg, Laura J.; Matchett, … - In: Journal of marketing for higher education 23 (2013) 2, pp. 258-282
Persistent link: https://www.econbiz.de/10010232435
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Do aspirational role models inspire or backfire? : perceived similarity mediates the effect of role models on minority students' college choices
Allen, Evelyn C.; Collisson, Brian - In: Journal of marketing for higher education 30 (2020) 2, pp. 221-238
Persistent link: https://www.econbiz.de/10012312396
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Factors influencing student satisfaction in universities in the Gulf region : does gender of students matter?
Parahoo, Sanjai K.; Harvey, Heather L.; Tamim, Rana M. - In: Journal of marketing for higher education 23 (2013) 2, pp. 135-154
Persistent link: https://www.econbiz.de/10010232463
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Attracting international student applications to a university website : the role of story-based content and gender in improving stickiness
Cassar, Mario; Caruana, Albert - In: Journal of marketing for higher education 33 (2023) 1, pp. 79-96
Persistent link: https://www.econbiz.de/10014286237
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College choice & the consumer : the impact of gender on higher education enrollment
Prach, Jessica; Johnson, Ane Turner; Ferguson, Sarah - In: Journal of marketing for higher education 34 (2024) 1, pp. 415-435
Persistent link: https://www.econbiz.de/10014566984
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Sex doesn't matter : the role of gender in the formation of student-university relationships
Bowden, Jana; Wood, Leigh - In: Journal of marketing for higher education 21 (2011) 2, pp. 133-156
Persistent link: https://www.econbiz.de/10009409033
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Stressors for college bound high school students based on sex of respondents
Broekemier, Gregory M.; Hodge, Kay A. - In: Journal of marketing for higher education 18 (2008) 1, pp. 34-49
Persistent link: https://www.econbiz.de/10003777859
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"Hottest brand, coolest pedagogy" : approaches to corporate branding in Singapore's higher education sector
NG, Carl Jon Way - In: Journal of marketing for higher education 26 (2016) 1, pp. 41-63
Persistent link: https://www.econbiz.de/10011497241