Sex doesn't matter : the role of gender in the formation of student-university relationships
Year of publication: |
2011
|
---|---|
Authors: | Bowden, Jana ; Wood, Leigh |
Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 21.2011, 2, p. 133-156
|
Subject: | Hochschule | Higher education institution | Nonprofit-Marketing | Nonprofit marketing | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing | Studierende | Students | Geschlecht | Gender | Australien | Australia |
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