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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Innovationsmanagement"
~subject:"Marketingmanagement"
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Journal of marketing management : JMM ; journal of the Academy of Marketing
The journal of product innovation management : an international publication of the Product Development & Management Association
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Does equity-based compensation motivate executives to build strong brands?
Sardashti, Hanieh
;
Calantone, Roger J.
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1433-1460
Persistent link: https://www.econbiz.de/10013466536
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