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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
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Brand management
58
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58
Consumer behaviour
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Brand image
39
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39
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brand equity
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branding
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Anaya-Sánchez, Rafael
2
Baumgarth, Carsten
2
Boltz, Dirk-Mario
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Carrillat, François A.
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Martínez-López, Francisco J.
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Mingione, Michela
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Aya Pastrana, Nathaly
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
641
Economics Papers from University Paris Dauphine
563
The journal of brand management : an international journal
553
The journal of product & brand management
386
SpringerLink / Bücher
325
Journal of retailing and consumer services
287
MPRA Paper
232
ERIM Report Series Research in Management
179
European journal of marketing : EJM
139
Journal of marketing management : MM
134
Annals of Faculty of Economics
131
Ovidius University Annals, Economic Sciences Series
129
Psychology & marketing
122
Journal of strategic marketing
112
Journal of marketing communications
111
Marketing intelligence & planning
108
Industrial marketing management : the international journal for industrial and high-tech firms
107
Asia Pacific journal of marketing and logistics
106
International journal of hospitality management
104
Open Access publications from Université Paris-Dauphine
104
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
Amfiteatru Economic Journal
97
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
91
Innovatives Markenmanagement
86
Journal of marketing
81
Journal of the Academy of Marketing Science
78
The AMFITEATRU ECONOMIC journal
77
Annals of marketing-mba
76
Cogent business & management
74
Journal of promotion management : innovations in planning and applied research
73
Research
73
Journal of advertising research
71
Marketing letters : a journal of research in marketing
71
International journal of advertising : the review of marketing communications
70
Journal of promotion management : JPM
70
Amfiteatru economic : an economic and business research periodical
69
Journal of international consumer marketing
69
Revista de Marketing Online (Journal of Online Marketing)
68
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ECONIS (ZBW)
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1
Consumer responses to brand communications involving COVID-19
Hesse, Andreas
;
Niederle, Franziska
;
Schön, Laura
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
17/18
,
pp. 1783-1814
Persistent link: https://www.econbiz.de/10013206276
Saved in:
2
Branding
in the age of social media firestorms : how to create brand value by fighting back online
Scholz, Joachim
;
Smith, Andrew N.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
11/12
,
pp. 1100-1134
Persistent link: https://www.econbiz.de/10012178609
Saved in:
3
Consumers' brand heritage experience : between acceptance and resistance
Mencarelli, Rémi
;
Chaney, Damien
;
Pulh, Mathilde
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 30-50
Persistent link: https://www.econbiz.de/10012178682
Saved in:
4
Placing an ethical brand : the Fairtrade Towns movement
Peattie, Kenneth J.
;
Samuel, Anthony
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
15/16
,
pp. 1490-1513
Persistent link: https://www.econbiz.de/10012802286
Saved in:
5
Decentralised place
branding
through multiple authors and narratives : the collective
branding
of a small town in Sweden
Björner, Emma
;
Aronsson, Lars
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1587-1612
Persistent link: https://www.econbiz.de/10013466553
Saved in:
6
Social media responses and brand personality in product and moral harm crises : why waste a good crisis?
Nadeau, John
;
Rutter, Richard
;
Lettice, Fiona
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1031-1054
Persistent link: https://www.econbiz.de/10012395421
Saved in:
7
Understanding
branding
is demanding ...
Wilson, Jonathan A. J.
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
13/14
,
pp. 1178-1189
Persistent link: https://www.econbiz.de/10012395530
Saved in:
8
"All you need is brand love" : a critical review and comprehensive conceptual framework for brand love
Palusuk, Narissara
;
Koles, Bernadett
;
Hasan, Md. Rajibul
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
1/2
,
pp. 97-129
Persistent link: https://www.econbiz.de/10012178364
Saved in:
9
What is the added value of an organic label? : proposition of a model of transfer from the perspective of ingredient
branding
Jongmans, Eline
;
Dampérat, Maud
;
Jeannot, Florence
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
3/4
,
pp. 338-363
Persistent link: https://www.econbiz.de/10012178393
Saved in:
10
Store artification and retail performance
Vukadin, Ana
;
Lemoine, Jean-François
;
Badot, Olivier
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
7/8
,
pp. 634-661
Persistent link: https://www.econbiz.de/10012178420
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