"All you need is brand love" : a critical review and comprehensive conceptual framework for brand love
Narissara Palusuk, Bernadett Koles and Rajibul Hasan
| Year of publication: |
2019
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|---|---|
| Authors: | Palusuk, Narissara ; Koles, Bernadett ; Hasan, Md. Rajibul |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 35.2019, 1/2, p. 97-129
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| Subject: | brand hate | Brand love | brand love evolution | consumer-brand relationship | relationship trajectory | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Emotion | Markentreue | Brand loyalty | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2019.1572025 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012178364