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The rise of smart consumers : role of smart servicescape and smart consumer experience co-creation
Roy, Sanjit; Singh, Gaganpreet; Hope, Megan; Bang, Nguyen; … - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 15/16, pp. 1480-1513
Persistent link: https://www.econbiz.de/10012178642
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Digitally enabled value co-creation at the bottom of the pyramid : editorial
Roy, Sanjit; Dey, Bidit Lal; Dwivedi, Yogesh Kumar - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 9/10, pp. 813-815
Persistent link: https://www.econbiz.de/10012607844
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Consumer-computer interaction and in-store smart technology (IST) in the retail industry : the role of motivation, opportunity, and ability
Roy, Sanjit; Balaji, M. S.; Bang, Nguyen - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 3/4, pp. 299-333
Persistent link: https://www.econbiz.de/10012248971
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Social media in politics : how to drive engagement and strengthen relationships
Abid, Aman; Harrigan, Paul; Wang, Shasha; Roy, Sanjit; … - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 3/4, pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
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Thinking, feeling and coping by BoP healthcare consumers : policy-based intervention in an emerging market
Ranjan, Kumar Rakesh; Rohit, Sudeep; Dash, Rupanwita; … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 9/10, pp. 914-961
Persistent link: https://www.econbiz.de/10012607863