Digitally enabled value co-creation at the bottom of the pyramid : editorial
Sanjit K. Roy, Bidit L. Dey, Yogesh Dwivedi
| Year of publication: |
2021
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|---|---|
| Authors: | Roy, Sanjit ; Dey, Bidit Lal ; Dwivedi, Yogesh Kumar |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 37.2021, 9/10, p. 813-815
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| Subject: | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Digitalisierung | Digitization | Entwicklungsländer | Developing countries |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2021.1945218 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012607844