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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of Services Marketing
19
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Journal of marketing management : MM
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European Journal of Marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
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Research companion to emotion in organizations
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Social marketing and behaviour change : models, theory and applications
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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Are households ready to engage with smart home technology?
Mulcahy, Rory
;
Letheren, Kate
;
McAndrew, Ryan
;
Glavas, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
15/16
,
pp. 1370-1400
Persistent link: https://www.econbiz.de/10012178632
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2
A strengths-based approach to eliciting deep insights from social marketing customers experiencing vulnerability
Raciti, Maria M.
;
Russell-Bennett, Rebekah
;
Letheren, Kate
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
11/12
,
pp. 1137-1177
Persistent link: https://www.econbiz.de/10013466503
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