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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
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Personal accounts and an anatomy of conceptual contributions in the special issue : editorial
Belk, Russell W.
;
MacInnis, Deborah J.
;
Yadav, Manjit S.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
1/2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012178356
Saved in:
2
Conceptual papers in marketing and consumer research
Belk, Russell W.
(
ed.
);
MacInnis, Deborah J.
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012178664
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