Narrow search
Showing 1 - 10 of 598
Cover Image
Morality and consumption: towards a multidisciplinary perspective
Caruana, Robert - In: Journal of marketing management : MM 23 (2007) 3/4, pp. 207-225
Persistent link: https://www.econbiz.de/10003458952
Cover Image
Theory into practice: meditations on cultures of accountability and interdisciplinary in marketing research
Brownlie, Douglas; Hewer, Paul; Ferguson, Pauline - In: Journal of marketing management : MM 23 (2007) 5/6, pp. 395-409
Persistent link: https://www.econbiz.de/10003492052
Cover Image
An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael; Phau, Ian - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
Cover Image
"We (don't) know how you feel" : a comparative study of automated vs. manual analysis of social media conversations
Conhoto, Ana Isabel; Padmanabhan, Yuvray - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1141-1157
Persistent link: https://www.econbiz.de/10011405216
Cover Image
An investigation into the mediating influence of consumer expertise on the antecedents and consequences of affect within professional service markets
Garry, Tony - In: Journal of marketing management : MM 23 (2007) 5/6, pp. 461-481
Persistent link: https://www.econbiz.de/10003492221
Cover Image
Emotions as determinants of electric car usage intention
Moons, Ingrid; Pelsmacker, Patrick de - In: Journal of marketing management : MM 28 (2012) 3/4, pp. 195-237
Persistent link: https://www.econbiz.de/10009545993
Cover Image
The effect of ambient scent on consumers' perception, emotions, and behaviour : a critical review
Teller, Christoph; Dennis, Charles - In: Journal of marketing management : MM 28 (2012) 1/2, pp. 14-36
Persistent link: https://www.econbiz.de/10009489016
Cover Image
An investigation into gamification as a customer engagement experience environment
Harwood, Tracy; Garry, Tony - In: The journal of services marketing 29 (2015) 6/7, pp. 533-546
Persistent link: https://www.econbiz.de/10011418363
Cover Image
Emotional timescapes : the temporal perspective and consumption emotions in services
Maguire, Louise; Geiger, Susi - In: The journal of services marketing 29 (2015) 3, pp. 211-223
Persistent link: https://www.econbiz.de/10011308999
Cover Image
The sadness of lives and the comfort of things : goods as evocative objects in bereavement
Turley, Darach; O'Donohoe, Stephanie - In: Journal of marketing management : MM 28 (2012) 11/12, pp. 1331-1353
Persistent link: https://www.econbiz.de/10009702003