The effect of ambient scent on consumers' perception, emotions, and behaviour : a critical review
Year of publication: |
2012
|
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Authors: | Teller, Christoph ; Dennis, Charles |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 28.2012, 1/2, p. 14-36
|
Subject: | Konsumentenverhalten | Consumer behaviour | Emotion | Ladengestaltung | Store design | Aromastoff | Flavour | Einkaufszentrum | Shopping center |
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