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~isPartOf:"Journal of marketing management : MM"
~person:"Broderick, Amanda J."
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Broderick, Amanda J.
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Journal of marketing management : MM
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ECONIS (ZBW)
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"They don't want us to become them" :
brand
local integration and consumer ethnocentrism
Kipnis, Eva
;
Kubacki, Krzysztof
;
Broderick, Amanda J.
; …
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 836-864
Persistent link: https://www.econbiz.de/10009577005
Saved in:
2
A neurocognitive approach to
brand
memory
Ratnayake, Nilanthi
;
Broderick, Amanda J.
;
Mitchell, …
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1295-1318
Persistent link: https://www.econbiz.de/10008810690
Saved in:
3
Exploration and its manifestations in the context of online shopping
Demangeot, Catherine
;
Broderick, Amanda J.
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1256-1278
Persistent link: https://www.econbiz.de/10008810704
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