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~isPartOf:"Journal of marketing management : MM"
~person:"Devlin, James F."
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Devlin, James F.
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Journal of marketing management : MM
Brand management ; Vol. 3
1
The service industries journal
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ECONIS (ZBW)
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Would you believe it? : a detailed investigation of believability in comparative price advertising
Devlin, James F.
;
Ennew, Christine T.
;
McKechnie, Sally
; …
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 793-811
Persistent link: https://www.econbiz.de/10009790975
Saved in:
2
Evaluative cues and services : the effect of consumer knowledge
Devlin, James F.
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1366-1377
Persistent link: https://www.econbiz.de/10009412794
Saved in:
3
Complex services and choice criteria : an example from the life assurance market
Devlin, James F.
- In:
Journal of marketing management : MM
23
(
2007
)
7/8
,
pp. 631-650
Persistent link: https://www.econbiz.de/10003558851
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