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~isPartOf:"Journal of marketing management : MM"
~subject:"Kundenintegration"
~type_genre:"Article in journal"
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Kundenintegration
Brand image
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Markenimage
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Brand management
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35
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Bergkvist, Lars
1
Collinger, Tom
1
Collins, Alan
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Füller, Johann
1
Johnson, Lester W.
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1
Leckie, Civilai
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Lee, Yih Hwai
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1
Raquel, Cristiana
1
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1
Siew Meng Leong
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Journal of marketing management : MM
Journal of business research : JBR
21
The journal of product & brand management
13
The journal of brand management : an international journal
7
Asia Pacific journal of marketing and logistics
4
Journal of retailing and consumer services
4
Marketing intelligence & planning
4
International journal of hospitality management
3
Journal of creating value
3
Journal of internet commerce
3
Journal of marketing theory and practice
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of technology marketing : IJTMkt
2
Journal for international business and entrepreneurship development
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality marketing & management
2
Journal of international marketing
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Journal of travel and tourism marketing
2
Technological forecasting & social change : an international journal
2
The journal of services marketing
2
Tourism management : research, policies, practice
2
Asian business & management
1
Business research quarterly : BRQ
1
Cogent business & management
1
Economic research
1
Electronic commerce research
1
IIMB management review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of electronic business
1
International journal of electronic business : IJEB
1
International journal of innovation management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management practice : IJMP
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
8
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1
Brand personality inference : the moderating role of product meaning
Kümmel, Doreen
;
Bergkvist, Lars
;
Lee, Yih Hwai
;
Siew …
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1291-1304
Persistent link: https://www.econbiz.de/10009702005
Saved in:
2
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
3
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
4
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
5
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
6
How brand communities emerge : the Beamish conversion experience
O'Sullivan, Stephen R.
;
Richardson, Brendan
;
Collins, Alan
- In:
Journal of marketing management : MM
27
(
2011
)
9/10
,
pp. 891-912
Persistent link: https://www.econbiz.de/10009349580
Saved in:
7
Personality, person-brand fit, and brand community : an investigation of individuals, brands, and brand communities
Matzler, Kurt
;
Pichler, Elisabeth A.
;
Füller, Johann
; …
- In:
Journal of marketing management : MM
27
(
2011
)
9/10
,
pp. 874-890
Persistent link: https://www.econbiz.de/10009349582
Saved in:
8
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
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