Brand personality inference : the moderating role of product meaning
Doreen Kum; Lars Bergkvist; Yih Hwai Lee; Siew Meng Leong
| Year of publication: |
2012
|
|---|---|
| Authors: | Kümmel, Doreen ; Bergkvist, Lars ; Lee, Yih Hwai ; Siew Meng Leong |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 28.2012, 11/12, p. 1291-1304
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| Subject: | Markenimage | Brand image | Kundenintegration | Customer integration | Kognition | Cognition | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009702005