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"Don't forget to say thank you" : the effect of an acknowledgement on donor relationships
Merchant, Altaf; Ford, John B.; Sargeant, Adrian - In: Journal of marketing management : MM 26 (2010) 7/8, pp. 593-611
Persistent link: https://www.econbiz.de/10008654299
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How to create an influential anthropomorphic mascot : literary musings on marketing, make-believe, and meerkats
Patterson, Anthony; Khogeer, Yusra; Hodgson, Julia - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 69-85
Persistent link: https://www.econbiz.de/10009733465
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Theory and strategies of anthropomophic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty
Hosany, Sameer; Prayag, Girish; Martin, Drew; Lee, Wai-yee - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 48-68
Persistent link: https://www.econbiz.de/10009733468
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Anthropomorphism, marketing relationships, and consumption worth in the Toy Story trilogy
Lanier, Clinton D.; Rader, C. Scott; Fowler, Audrey R. - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 26-47
Persistent link: https://www.econbiz.de/10009733487
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Animals, archetypes, and advertising (A³) : the theory and the practice of customer brand symbolism
Lloyd, Stephen; Woodside, Arch G. - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 5-25
Persistent link: https://www.econbiz.de/10009733492
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Special issue: Anthropomorphic marketing
Brown, Stephen (contributor) - 2013
Persistent link: https://www.econbiz.de/10009733496