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~isPartOf:"Journal of marketing management : MM"
~subject:"Social values"
~type:"article"
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Motivating employees to "live the brand" : a comparative case study of employer brand attractiveness within the firm
Maxwell, Rachael
;
Knox, Simon
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 893-907
Persistent link: https://www.econbiz.de/10003902354
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