Motivating employees to "live the brand" : a comparative case study of employer brand attractiveness within the firm
Year of publication: |
2009
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Authors: | Maxwell, Rachael ; Knox, Simon |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 25.2009, 9/10, p. 893-907
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Subject: | Personalmarketing | HR marketing | Firmenimage | Corporate reputation | Markenführung | Brand management | Unternehmenskultur | Corporate culture | Soziale Werte | Social values |
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