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The savvy French consumer : a cross-cultural replication
Garnier, Marion; MacDonald, Emma K. - In: Journal of marketing management : MM 25 (2009) 9/10, pp. 965-986
Persistent link: https://www.econbiz.de/10003902405
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A review of factors affecting online consumer search behaviour from an information value perspective
Grant, Robert; Clarke, Rodney J.; Kyriazis, Elias - In: Journal of marketing management : MM 23 (2007) 5/6, pp. 519-533
Persistent link: https://www.econbiz.de/10003492231
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Country of Assembly (COA) effect on perceived automobile quality : a Thai consumers' perspective
Chandrasen, Abhirarm; Paliwoda, Stanley J. - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 483-499
Persistent link: https://www.econbiz.de/10003874145
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Exploring researcher vulnerability : contexts, complications, and conceptualisation
Jafari, Aliakbar; Dunnett, Susan; Hamilton, Kathy; … - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1182-120
Persistent link: https://www.econbiz.de/10010194992
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Tribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity
Garry, Tony; Broderick, Anne J.; Lahiffe, Katy - In: Journal of marketing management : MM 24 (2008) 9/10, pp. 959-977
Persistent link: https://www.econbiz.de/10003786751
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Market orientation and internet-related cognitions: inside the minds of small business managers
Celuch, Kevin; Green, Anna M.; Saxby, Carl; Ehlen, Craig - In: Journal of marketing management : MM 23 (2007) 3/4, pp. 227-242
Persistent link: https://www.econbiz.de/10003458955
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Exploring impulse buying and variety seeking by retail shoppers: towards a common conceptual framework
Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: Journal of marketing management : MM 26 (2010) 5/6, pp. 473-494
Persistent link: https://www.econbiz.de/10003995628
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Coordination mechanisms in cross-functional teams : a product design perspective
Ainamo, Antti - In: Journal of marketing management : MM 23 (2007) 9/10, pp. 841-860
Persistent link: https://www.econbiz.de/10003603928
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Power and control in the franchise network : an investigation of ex-franchisees and brand piracy
Frazer, Lorelle; Merrilees, Bill; Wright, Owen - In: Journal of marketing management : MM 23 (2007) 9/10, pp. 1037-1054
Persistent link: https://www.econbiz.de/10003604062
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Co-constructing the narrative experience: staging and consuming the American Civil War at Gettysburg
Chronis, Athinodoros - In: Journal of marketing management : MM 24 (2008) 1/2, pp. 5-27
Persistent link: https://www.econbiz.de/10003677248