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How Brand Portfolios Have Changed: A Study of Grocery Suppliers Brands from 1994 to 2004
Laforet, Sylvie; Saunders, John - In: Journal of marketing management : MM 23 (2007) 1, pp. 39-59
Persistent link: https://www.econbiz.de/10008416712
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How Brand Portfolios Have Changed: A Study of Grocery Suppliers Brands from 1994 to 2004
Laforet, Sylvie; Saunders, John - In: Journal of marketing management : MM 23 (2007) 1-2, pp. 39-58
Persistent link: https://www.econbiz.de/10007901938
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14. Afterword: An agenda for research into strategic marketing planning
Saunders, John; Saker, James; Smith, Gareth - In: Journal of marketing management : MM 12 (1996) 1-3, pp. 215-230
Persistent link: https://www.econbiz.de/10007001845
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1. Foreword: Exploring marketing planning
Saunders, John; Saker, James; Smith, Gareth - In: Journal of marketing management : MM 12 (1996) 1-3, pp. 1-4
Persistent link: https://www.econbiz.de/10007001858
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China's Regulated Marketing Mix: The Role of the State Administration Bureau for Industry and Commerce
Guoqun, Fu; Saunders, John - In: Journal of marketing management : MM 10 (1994) 7, pp. 655-666
Persistent link: https://www.econbiz.de/10007011126
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Cluster analysis
Saunders, John - In: Journal of marketing management : MM 10 (1994) 1-3, pp. 13-28
Persistent link: https://www.econbiz.de/10007011181