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Consumer behaviour
307
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307
Brand management
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35
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Beziehungsmarketing
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Piacentini, Maria
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Veer, Ekant
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Carlson, Jamie
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Harris, Lloyd C.
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3
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Dennis, Charles
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Jafari, Aliakbar
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Jayawardhena, Chanaka
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Maclaran, Pauline
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Shankar, Avi
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Canhoto, Ana Isabel Domingos
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Cappellini, Benedetta
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Journal of marketing management : MM
Journal of business research : JBR
1,982
Journal of retailing and consumer services
1,931
International journal of consumer studies
773
International journal of hospitality management
728
Psychology & marketing
659
NBER working paper series
636
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
Working paper / National Bureau of Economic Research, Inc.
551
NBER Working Paper
485
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
SpringerLink / Bücher
355
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of marketing research : JMR
344
Management science : journal of the Institute for Operations Research and the Management Sciences
330
Journal of international consumer marketing
322
Journal of travel and tourism marketing
317
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
296
Tourism management : research, policies, practice
296
Journal of fashion marketing and management
293
Marketing letters : a journal of research in marketing
293
International journal of retail & distribution management
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
290
Journal of consumer behaviour : an international research review
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
275
Journal of the Academy of Marketing Science
266
Food policy : economics planning and politics of food and agriculture
265
Technological forecasting & social change : an international journal
263
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
261
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
256
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ECONIS (ZBW)
310
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1
Obesity : the link between stigma and perceived responsibility
Rodhain, Angelique
;
Gourmelen, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1418-1439
Persistent link: https://www.econbiz.de/10011988076
Saved in:
2
Social marketing and big social change : personal social marketing insights form a complex system obesity prevention intervention
Venturini, Roberto
- In:
Journal of marketing management : MM
32
(
2016
)
11/12
,
pp. 1190-1199
Persistent link: https://www.econbiz.de/10011610966
Saved in:
3
Fear appeals in anti-smoking advertising : how important is self-efficacy?
Manyiwa, Simon
;
Brennan, Ross
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1419-1437
Persistent link: https://www.econbiz.de/10009701999
Saved in:
4
Understanding the town centre customer experience (TCCE)
Stocchi, Lara
;
Hart, Cathy
;
Haji, Iftakar
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1562-1587
Persistent link: https://www.econbiz.de/10011608042
Saved in:
5
Exploring the factors that support adoption and sustained use of health and fitness wearables
Canhoto, Ana Isabel Domingos
;
Arp, Sabrina
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 32-60
Persistent link: https://www.econbiz.de/10011690530
Saved in:
6
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Saved in:
7
"We (don't) know how you feel" : a comparative study of automated vs. manual analysis of social media conversations
Conhoto, Ana Isabel
;
Padmanabhan, Yuvray
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1141-1157
Persistent link: https://www.econbiz.de/10011405216
Saved in:
8
Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
Wyllie, Jessica
;
Carlson, Jamie
;
Rosenberger, Philip J.
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 697-718
Persistent link: https://www.econbiz.de/10010375803
Saved in:
9
Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline
;
McKechnie, Sally
;
Hartley, Stephanie
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
Saved in:
10
Experiential liminoid consumption : the case of nightclubbing
Taheri, Babak
;
Gori, Keith
;
O'Gorman, Kevin
;
Hogg, Gillian
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 19-43
Persistent link: https://www.econbiz.de/10011438579
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