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Big Data is watching you : opportunities and challenges from the perspective of young adult consumers in Russia
Lichy, Jessica; Kachour, Maher; Khvatova, Tatiana - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 719-741
Persistent link: https://www.econbiz.de/10011746380
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A comprehensive examination of internet banking user behaviour : evidence from customers yet to adopt, currently using and stopped using
Wu, Meimei; Jayawardhena, Chanaka; Hamilton, Robert - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 1006-1038
Persistent link: https://www.econbiz.de/10010411297
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Physically freeing : breaking taboos through online displays of the sexual self
Veer, Ekant; Golf-Papez, Maja - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1105-1125
Persistent link: https://www.econbiz.de/10011981542
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Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie; Prothero, Andrea - In: Journal of marketing management : MM 34 (2018) 7/8, pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
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How do major European companies communicate their corporate identity across countries? : an empirical investigation of corporate internet communications
Halliburton, Chris; Ziegfeld, Agnes - In: Journal of marketing management : MM 25 (2009) 9/10, pp. 909-925
Persistent link: https://www.econbiz.de/10003902375
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Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
Wyllie, Jessica; Carlson, Jamie; Rosenberger, Philip J. - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 697-718
Persistent link: https://www.econbiz.de/10010375803
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Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline; McKechnie, Sally; Hartley, Stephanie - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
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"We (don't) know how you feel" : a comparative study of automated vs. manual analysis of social media conversations
Conhoto, Ana Isabel; Padmanabhan, Yuvray - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1141-1157
Persistent link: https://www.econbiz.de/10011405216
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Exploring the factors that support adoption and sustained use of health and fitness wearables
Canhoto, Ana Isabel Domingos; Arp, Sabrina - In: Journal of marketing management : MM 33 (2017) 1/2, pp. 32-60
Persistent link: https://www.econbiz.de/10011690530
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Understanding the town centre customer experience (TCCE)
Stocchi, Lara; Hart, Cathy; Haji, Iftakar - In: Journal of marketing management : MM 32 (2016) 17/18, pp. 1562-1587
Persistent link: https://www.econbiz.de/10011608042