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~isPartOf:"Journal of marketing management : MM"
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Consumer behaviour
307
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307
Brand management
49
Markenführung
49
Brand image
35
Markenimage
35
Social Web
34
Social web
34
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Piacentini, Maria
7
Hogg, Margaret K.
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Belk, Russell W.
5
Michaelidou, Nina
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Veer, Ekant
5
Carlson, Jamie
4
Harris, Lloyd C.
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McKechnie, Sally
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Szmigin, Isabelle
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Tadajewski, Mark
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Tynan, Caroline
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Banister, Emma N.
3
Broderick, Amanda J.
3
Carrigan, Marylyn
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Dennis, Charles
3
Devlin, James F.
3
Hamilton, Kathy
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Maclaran, Pauline
3
Moraes, Caroline
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Rosenberger, Philip J.
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Shankar, Avi
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Vom Lehn, Dirk
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Arsel, Zeynep
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Cappellini, Benedetta
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Cherrier, Hélène
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Clarke, Rodney J.
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Journal of marketing management : MM
Journal of business research : JBR
2,025
Journal of retailing and consumer services
1,948
International journal of consumer studies
771
International journal of hospitality management
743
Psychology & marketing
662
NBER working paper series
609
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Working paper / National Bureau of Economic Research, Inc.
519
NBER Working Paper
463
SpringerLink / Bücher
457
Journal of Consumer Marketing
413
European Journal of Marketing
408
Asia Pacific journal of marketing and logistics
396
The journal of product & brand management
395
Management science : journal of the Institute for Operations Research and the Management Sciences
363
The journal of brand management : an international journal
359
European journal of marketing : EJM
352
Journal of travel and tourism marketing
351
Journal of marketing research : JMR
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Technological forecasting & social change : an international journal
334
Tourism management : research, policies, practice
328
Online Information Review
325
Journal of international consumer marketing
321
Journal of retailing
311
Journal of marketing communications
309
Cogent business & management
305
International journal of retail & distribution management
300
International Journal of Retail & Distribution Management
297
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
297
Journal of fashion marketing and management
296
Marketing letters : a journal of research in marketing
296
Journal of marketing
295
The international review of retail, distribution and consumer research
291
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
289
Journal of business ethics : JOBE
288
Journal of the Academy of Marketing Science
287
Journal of consumer behaviour : an international research review
286
The journal of consumer marketing
285
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ECONIS (ZBW)
316
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1
Big Data is watching you : opportunities and challenges from the perspective of young adult consumers in Russia
Lichy, Jessica
;
Kachour, Maher
;
Khvatova, Tatiana
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 719-741
Persistent link: https://www.econbiz.de/10011746380
Saved in:
2
A comprehensive examination of
internet
banking user behaviour : evidence from customers yet to adopt, currently using and stopped using
Wu, Meimei
;
Jayawardhena, Chanaka
;
Hamilton, Robert
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 1006-1038
Persistent link: https://www.econbiz.de/10010411297
Saved in:
3
Physically freeing : breaking taboos through online displays of the sexual self
Veer, Ekant
;
Golf-Papez, Maja
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1105-1125
Persistent link: https://www.econbiz.de/10011981542
Saved in:
4
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
5
How do major European companies communicate their corporate identity across countries? : an empirical investigation of corporate
internet
communications
Halliburton, Chris
;
Ziegfeld, Agnes
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 909-925
Persistent link: https://www.econbiz.de/10003902375
Saved in:
6
Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
Wyllie, Jessica
;
Carlson, Jamie
;
Rosenberger, Philip J.
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 697-718
Persistent link: https://www.econbiz.de/10010375803
Saved in:
7
Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline
;
McKechnie, Sally
;
Hartley, Stephanie
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
Saved in:
8
"We (don't) know how you feel" : a comparative study of automated vs. manual analysis of social media conversations
Conhoto, Ana Isabel
;
Padmanabhan, Yuvray
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1141-1157
Persistent link: https://www.econbiz.de/10011405216
Saved in:
9
Exploring the factors that support adoption and sustained use of health and fitness wearables
Canhoto, Ana Isabel Domingos
;
Arp, Sabrina
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 32-60
Persistent link: https://www.econbiz.de/10011690530
Saved in:
10
Understanding the town centre customer experience (TCCE)
Stocchi, Lara
;
Hart, Cathy
;
Haji, Iftakar
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1562-1587
Persistent link: https://www.econbiz.de/10011608042
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