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~isPartOf:"Journal of marketing management : MM"
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Markenführung im Zeitalter von...
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Brand management
101
Markenführung
101
Consumer behaviour
50
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50
Brand image
35
Markenimage
35
Brand
24
Markenartikel
23
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12
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12
Marketingmanagement
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8
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brand orientation
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branding
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brands
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Cova, Bernard
3
McDonagh, Pierre
3
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2
Brownlie, Douglas
2
Dall'Olmo Riley, Francesca
2
Hankinson, Graham
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Hanna, Sonya
2
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2
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2
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2
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2
Michaelidou, Nina
2
Mitchell, Richard
2
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2
Quinn, Barry
2
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2
Skinner, Heather
2
Abratt, Russell
1
Al-Marri, Mohammed
1
Alpert, Frank
1
Anselmsson, Johan
1
Arnett, Dennis B.
1
Arnould, Eric J.
1
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1
Ashton, John K.
1
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1
Aulōnitēs, Geōrgios I.
1
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1
Brown, Stephen
1
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1
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1
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Journal of marketing management : MM
Journal of business research : JBR
607
The journal of brand management : an international journal
552
The journal of product & brand management
387
SpringerLink / Bücher
319
Journal of retailing and consumer services
292
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
108
Journal of strategic marketing
108
International journal of hospitality management
105
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
Marketing intelligence & planning
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
89
Innovatives Markenmanagement
86
Journal of marketing
81
Journal of the Academy of Marketing Science
77
Marketing letters : a journal of research in marketing
76
Journal of promotion management : innovations in planning and applied research
71
Research
69
Journal of marketing research : JMR
68
Journal of promotion management : JPM
68
Tourism management : research, policies, practice
68
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
66
International journal of industrial organization
65
Journal of advertising research
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Discussion paper / Centre for Economic Policy Research
58
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of retailing
55
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ECONIS (ZBW)
102
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102
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1
Antecedents of attitude and intention towards counterfeit symbolic and experiential products
Michaelidou, Nina
;
Christodoulides, George
- In:
Journal of marketing management : MM
27
(
2011
)
9/10
,
pp. 976-991
Persistent link: https://www.econbiz.de/10009349576
Saved in:
2
A practitioner-led strategic place brand-management model
Hanna, Sonya
;
Rowley, Jennifer
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1782-1815
Persistent link: https://www.econbiz.de/10010235013
Saved in:
3
The community brand paradigm : a response to brand management's dilemma in the digital era
Quinton, Sarah
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 912-932
Persistent link: https://www.econbiz.de/10009790967
Saved in:
4
Brand management in small and medium-sized (SME) retailers : a future research agenda
Mitchell, Richard
;
Hutchinson, Karise
;
Quinn, Barry
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1367-1393
Persistent link: https://www.econbiz.de/10010209634
Saved in:
5
Collaborating for success : managerial perspectives on co-branding strategies in the fashion industry
Oeppen, Jemma
;
Jamal, Ahmad
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 925-948
Persistent link: https://www.econbiz.de/10010411302
Saved in:
6
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
7
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
8
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
9
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
10
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
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