A practitioner-led strategic place brand-management model
Year of publication: |
2013
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Authors: | Hanna, Sonya ; Rowley, Jennifer |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 15/16, p. 1782-1815
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Subject: | place branding | brand management | brand leadership | stakeholders | Markenführung | Brand management | Standortmarketing | Place marketing | Stakeholder |
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