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Market research
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Journal of marketing management : MM
Journal of marketing research : JMR
385
Journal of marketing
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Overseas business reports : OBR
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Jahrbuch der Absatz- und Verbrauchsforschung
125
Journal of business research : JBR
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International journal of market research : JMRS ; the journal of the Market Research Society
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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Journal of the Academy of Marketing Science
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Journal of business economics : JBE
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing letters : a journal of research in marketing
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Gabler Edition Wissenschaft
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International journal of market research
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Harvard business review : HBR
38
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
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Journal of the Market Research Society : JMRS
35
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
The journal of business : B
31
Handbuch der Marktforschung
30
Intereconomics : review of European economic policy
30
Business horizons
29
Die Betriebswirtschaft : DBW
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
42
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1
Tribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity
Garry, Tony
;
Broderick, Anne J.
;
Lahiffe, Katy
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 959-977
Persistent link: https://www.econbiz.de/10003786751
Saved in:
2
Market orientation and internet-related cognitions: inside the minds of small business managers
Celuch, Kevin
;
Green, Anna M.
;
Saxby, Carl
;
Ehlen, Craig
- In:
Journal of marketing management : MM
23
(
2007
)
3/4
,
pp. 227-242
Persistent link: https://www.econbiz.de/10003458955
Saved in:
3
Exploring impulse buying and variety seeking by retail shoppers: towards a common conceptual framework
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
Journal of marketing management : MM
26
(
2010
)
5/6
,
pp. 473-494
Persistent link: https://www.econbiz.de/10003995628
Saved in:
4
Coordination mechanisms in cross-functional teams : a product design perspective
Ainamo, Antti
- In:
Journal of marketing management : MM
23
(
2007
)
9/10
,
pp. 841-860
Persistent link: https://www.econbiz.de/10003603928
Saved in:
5
Power and control in the franchise network : an investigation of ex-franchisees and brand piracy
Frazer, Lorelle
;
Merrilees, Bill
;
Wright, Owen
- In:
Journal of marketing management : MM
23
(
2007
)
9/10
,
pp. 1037-1054
Persistent link: https://www.econbiz.de/10003604062
Saved in:
6
Co-constructing the narrative experience: staging and consuming the American Civil War at Gettysburg
Chronis, Athinodoros
- In:
Journal of marketing management : MM
24
(
2008
)
1/2
,
pp. 5-27
Persistent link: https://www.econbiz.de/10003677248
Saved in:
7
Theory into practice: meditations on cultures of accountability and interdisciplinary in marketing research
Brownlie, Douglas
;
Hewer, Paul
;
Ferguson, Pauline
- In:
Journal of marketing management : MM
23
(
2007
)
5/6
,
pp. 395-409
Persistent link: https://www.econbiz.de/10003492052
Saved in:
8
Testing the market maven concept
Goodey, Caroline
;
East, Robert
- In:
Journal of marketing management : MM
24
(
2008
)
3/4
,
pp. 265-282
Persistent link: https://www.econbiz.de/10003710261
Saved in:
9
Editorial: Engaging marketing management
Tadajewski, Mark
;
Hewer, Paul
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 955-956
Persistent link: https://www.econbiz.de/10009576995
Saved in:
10
The value drivers of high-tech consumer products
Munnukka, Juha
;
Järvi, Pentti
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 582-601
Persistent link: https://www.econbiz.de/10009159903
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