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~isPartOf:"Journal of marketing management : MM"
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Consumer behaviour
307
Konsumentenverhalten
307
Brand management
101
Markenführung
101
Brand image
46
Markenimage
46
Social Web
42
Social web
42
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Marketingmanagement
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social media
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Piacentini, Maria
7
Hogg, Margaret K.
6
Belk, Russell W.
5
Michaelidou, Nina
5
Szmigin, Isabelle
5
Veer, Ekant
5
Carlson, Jamie
4
Hamilton, Kathy
4
Harris, Lloyd C.
4
Hewer, Paul
4
McKechnie, Sally
4
Tadajewski, Mark
4
Tynan, Caroline
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Brownlie, Douglas
3
Carrigan, Marylyn
3
Cova, Bernard
3
Dennis, Charles
3
Devlin, James F.
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Maclaran, Pauline
3
McDonagh, Pierre
3
Moraes, Caroline
3
Palmer, Adrian
3
Rosenberger, Philip J.
3
Shankar, Avi
3
Uncles, Mark D.
3
Vom Lehn, Dirk
3
Wells, Victoria
3
Arsel, Zeynep
2
Baron, Steve
2
Baumgarth, Carsten
2
Beatson, Amanda
2
Bettany, Shona M.
2
Beverland, Michael B.
2
Bradshaw, Alan
2
Broderick, Anne
2
Canhoto, Ana Isabel Domingos
2
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Journal of marketing management : MM
Journal of business research : JBR
2,200
Journal of retailing and consumer services
1,970
International journal of consumer studies
784
NBER working paper series
781
International journal of hospitality management
756
Psychology & marketing
685
Working paper / National Bureau of Economic Research, Inc.
653
The journal of brand management : an international journal
643
SpringerLink / Bücher
621
Journal of consumer research : JCR ; an interdisciplinary bimonthly
588
NBER Working Paper
587
The journal of product & brand management
494
Discussion paper series / IZA
437
Asia Pacific journal of marketing and logistics
425
European journal of marketing : EJM
396
Journal of marketing research : JMR
369
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
353
Management science : journal of the Institute for Operations Research and the Management Sciences
352
Journal of travel and tourism marketing
351
Tourism management : research, policies, practice
348
Cogent business & management
338
Economics of education review
333
Journal of marketing communications
332
Journal of international consumer marketing
331
Journal of business ethics : JOBE
329
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
328
Journal of marketing
326
Journal of retailing
322
Marketing letters : a journal of research in marketing
318
Journal of fashion marketing and management
314
International journal of retail & distribution management
307
The international review of retail, distribution and consumer research
296
Journal of consumer behaviour : an international research review
295
Journal of education for business
295
The journal of consumer marketing
295
Journal of the Academy of Marketing Science
294
Marketing intelligence & planning
294
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
294
IZA Discussion Paper
285
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ECONIS (ZBW)
368
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1
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368
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1
Measuring college
students
' choice criteria of credit cards : scale development and validation
Blankson, Charles
- In:
Journal of marketing management : MM
24
(
2008
)
3/4
,
pp. 317-344
Persistent link: https://www.econbiz.de/10003710274
Saved in:
2
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
3
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
4
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
5
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
6
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
7
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
8
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
9
Everyday dramas of conscience : navigating identity through creative neutralisations
Ritch, Elaine L.
;
Brownlie, Douglas
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1012-1032
Persistent link: https://www.econbiz.de/10011612541
Saved in:
10
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
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