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The World Wide Web as an Industrial Marketing Communication Tool: Models for the Identification and Assessment of Opportunities
Berthon, Pierre; Lane, Nikala; Pitt, Leyland; Watson, … - In: Journal of marketing management : MM 14 (1998) 7, pp. 691-704
Persistent link: https://www.econbiz.de/10006991409
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Re-Inquiring and Progressing People as Products: A Research Agenda for New Media, New Methods and New Theories
Murgolo-Poore, Marie E.; Pitt, Leyland F.; Berthon, … - In: Journal of marketing management : MM 18 (2002) 5-6, pp. 463-480
Persistent link: https://www.econbiz.de/10006973503
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The Organization of the Future: A Unity of Marketing and Strategy
Moms, Michael H.; Pitt, Leyland F. - In: Journal of marketing management : MM 10 (1994) 7, pp. 553-560
Persistent link: https://www.econbiz.de/10007011135