The World Wide Web as an Industrial Marketing Communication Tool: Models for the Identification and Assessment of Opportunities
| Year of publication: |
1998
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|---|---|
| Authors: | Berthon, Pierre ; Lane, Nikala ; Pitt, Leyland ; Watson, Richard T. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 14.1998, 7, p. 691-704
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