//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
EQUITY ANALYSIS - GOING NEGATI...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
3
Marketing theory
2
Marketingtheorie
2
4Ps
1
Academy of Marketing
1
Advertising
1
Advertising effects
1
Animals
1
Anthropologie
1
Anthropology
1
Belfast
1
Beziehungsmarketing
1
Brand management
1
City marketing
1
Customer service
1
Dienstleistungsqualität
1
Edgar Allan Poe
1
Emotion
1
Kundenservice
1
Literatur
1
Literature
1
Macabre marketing
1
Markenführung
1
Market
1
Marketing management
1
Marketing rhetoric
1
Marketingmanagement
1
Markt
1
Philip Kotler
1
Place marketing
1
Poe’s Ps
1
Relationship marketing
1
Rhetoric
1
Rhetorik
1
Service quality
1
Service-Dominant Logic
1
Service-dominant logic
1
Stadtmarketing
1
Standortmarketing
1
Theorie
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
21
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Collection of articles of several authors
1
Conference paper
1
Konferenzbeitrag
1
Sammelwerk
1
Language
All
Undetermined
15
English
7
Author
All
Brown, Stephen
22
Patterson, Anthony
5
Maclaran, Pauline
3
Ponsonby-McCabe, Sharon
2
Stevens, Lorna
2
Carson, David
1
Hackley, Christopher E.
1
Hunt, Shelby D.
1
Maclaren, Pauline
1
Marsh, Charles
1
McDonagh, Pierre
1
McGowan, Pauric
1
Miles, Christopher
1
Nilsson, Tomas
1
O'Shaughnessy, Nicholas Jackson
1
Phillips, Barbara J.
1
Shultz, Clifford J.
1
Tonks, David
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
Marketing theory
15
Journal of historical research in marketing
12
Yale School of Management Working Papers
12
European journal of marketing : EJM
11
Journal of customer behaviour
11
The marketing review
11
Marketing intelligence & planning
10
Pacific-Basin finance journal
10
Economic review
8
Working paper / National Bureau of Economic Research, Inc.
8
Business horizons
7
Harvard business review : HBR
7
Journal of financial economics
7
The journal of finance : the journal of the American Finance Association
7
Financial analysts' journal : FAJ
6
Journal of accounting & economics
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Working paper / Federal Reserve Bank of Dallas, Research Department
6
Georgetown McDonough School of Business Research Paper
5
Journal of strategic marketing
5
Research Department working paper / Federal Reserve Bank of Dallas
5
The energy journal
5
World Bank staff working papers
5
Business Horizons
4
Emerging markets review
4
European business review : EBR ; the official journal of the International Management Centres, Europe
4
Harvard-Business-Manager : das Wissen der Besten
4
International review of financial analysis
4
Journal of Accounting and Economics
4
Journal of banking & finance
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Working paper series / New York University, Salomon Center, Leonard N. Stern School of Business
4
Canadian journal of development studies
3
Economic & financial review
3
Financial analysts journal : FAJ
3
Journal of financial and quantitative analysis : JFQA
3
Journal of marketing
3
Marketing research : a magazine of management and applications
3
Psychology & marketing
3
more ...
less ...
Source
All
OLC EcoSci
15
ECONIS (ZBW)
7
Showing
1
-
10
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Confessions of a radical reactionary : rhetoric and reality
Brown, Stephen
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 858-872
Persistent link: https://www.econbiz.de/10011746438
Saved in:
2
Marketing (as) rhetoric : paradigms, provocations, and perspectives
Brown, Stephen
;
Hackley, Christopher E.
;
Hunt, Shelby D.
; …
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1336-1378
Persistent link: https://www.econbiz.de/10011988070
Saved in:
3
Once upon a market dreary : the prescient marketing principles of Edgar Allan Poe
Brown, Stephen
;
McGowan, Pauric
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10011988073
Saved in:
4
A brand so bad it's good : the paradoxical place marketing of Belfast
Brown, Stephen
;
McDonagh, Pierre
;
Shultz, Clifford J.
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1251-1276
Persistent link: https://www.econbiz.de/10010209646
Saved in:
5
Harry Potter and the service-dominant logic of marketing : a cautionary tale
Brown, Stephen
;
Patterson, Anthony
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 519-533
Persistent link: https://www.econbiz.de/10003874158
Saved in:
6
Editorial: They're gr-r-reat! : introduction to the special issue
Brown, Stephen
;
Ponsonby-McCabe, Sharon
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009733494
Saved in:
7
Special issue: Anthropomorphic marketing
Brown, Stephen
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009733496
Saved in:
8
They're gr-r-reat! Introduction to the special issue
Brown, Stephen
;
Ponsonby-McCabe, Sharon
- In:
Journal of marketing management : MM
29
(
2013
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10010093115
Saved in:
9
Marketing for Muggles : Harry Potter and the Retro Revolution
Brown, Stephen
- In:
Journal of marketing management : MM
17
(
2001
)
5-6
,
pp. 463-480
Persistent link: https://www.econbiz.de/10006978310
Saved in:
10
The Future Perfect Declined: Utopian Studies and Consumer Research
Maclaran, Pauline
;
Brown, Stephen
- In:
Journal of marketing management : MM
17
(
2001
)
3-4
,
pp. 367-390
Persistent link: https://www.econbiz.de/10006978942
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->