Harry Potter and the service-dominant logic of marketing : a cautionary tale
Year of publication: |
2009
|
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Authors: | Brown, Stephen ; Patterson, Anthony |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 25.2009, 5/6, p. 519-533
|
Subject: | Marketingtheorie | Marketing theory | Service-Dominant Logic | Service-dominant logic | Kundenservice | Customer service | Literatur | Literature | Dienstleistungsqualität | Service quality |
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