Narrow search
Showing 1 - 10 of 140
Cover Image
E-marketing services and e-marketing performance : the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
Chong, Woon Kian; Bian, Dong; Zhang, Nan - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 149-178
Persistent link: https://www.econbiz.de/10011438602
Cover Image
Is more capability always benefical for firm performance? : market orientation, core business process capabilities and business environment
Jaakkola, Matti; Frösén, Johanna; Tikkanen, Henrikki; … - In: Journal of marketing management : MM 32 (2016) 13/14, pp. 1359-1385
Persistent link: https://www.econbiz.de/10011585861
Cover Image
Interactive effects of marketing strategy formulation and implementation upon firm performance
Ramaseshan, B.; Ishak, Asmai; Kingshott, Russel P. J. - In: Journal of marketing management : MM 29 (2013) 11/12, pp. 1224-1250
Persistent link: https://www.econbiz.de/10010209649
Cover Image
Does market orientation pay off without brand orientation? : a study of small business entrepreneurs
Laukkanen, Tommi; Tuominen, Sasu; Reijonen, Helen; … - In: Journal of marketing management : MM 32 (2016) 7/8, pp. 673-694
Persistent link: https://www.econbiz.de/10011577366
Cover Image
Marketing planning : operationalising the market orientation strategy
Taghian, Mehdi - In: Journal of marketing management : MM 26 (2010) 9/10, pp. 825-841
Persistent link: https://www.econbiz.de/10008664037
Cover Image
Conceptualising market orientation in non-profit organisations: definition, performance, and preliminary construction of a scale
Modi, Partik; Mishra, Debiprasad - In: Journal of marketing management : MM 26 (2010) 5/6, pp. 548-569
Persistent link: https://www.econbiz.de/10003995640
Cover Image
Performance implications of market orientation, marketing resources, and marketing capabilities
Ngo, Liem Viet; O'Cass, Aron - In: Journal of marketing management : MM 28 (2012) 1/2, pp. 173-187
Persistent link: https://www.econbiz.de/10009488945
Cover Image
Maximising performance gains from cooperative marketing : understanding the role of environmental contexts
Dickinson, Sonia J.; Ramaseshan, B. - In: Journal of marketing management : MM 24 (2008) 5/6, pp. 541-566
Persistent link: https://www.econbiz.de/10003746666
Cover Image
Science "fact" and science "fiction"? : homophilous communication in high-technology B2B selling
Dean, Andrew Kristoffer; Ellison, Nicholas; Wells, … - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 764-788
Persistent link: https://www.econbiz.de/10011746390
Cover Image
How organisations generate and use customer insight
Said, Emanuel; MacDonald, Emma K.; Wilson, Hugh; … - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1158-1179
Persistent link: https://www.econbiz.de/10011405223