How organisations generate and use customer insight
Year of publication: |
2015
|
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Authors: | Said, Emanuel ; MacDonald, Emma K. ; Wilson, Hugh ; Marcos, Javier |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 9/10, p. 1158-1179
|
Subject: | business to business marketing | customer insight | market-based learning | market research | case study | Marktforschung | Market research | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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