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~isPartOf:"Journal of marketing management : MM"
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Subject
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Consumer behaviour
307
Konsumentenverhalten
307
Brand management
66
Markenführung
66
Brand image
62
Markenimage
62
Beziehungsmarketing
37
Relationship marketing
37
Social Web
33
Social web
33
Großbritannien
31
Marketing management
31
Marketingmanagement
31
United Kingdom
31
Brand
29
Markenartikel
28
Internet marketing
23
Online-Marketing
23
Market research
20
Marktforschung
20
Emotion
18
Personality psychology
17
Persönlichkeitspsychologie
17
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16
Kundenintegration
16
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15
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14
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13
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13
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Nachhaltige Entwicklung
12
Sustainability
12
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12
Viral marketing
12
Virales Marketing
12
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11
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11
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344
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350
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8
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8
Konferenzbeitrag
8
Sammelwerk
8
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4
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1
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Language
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English
350
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Piacentini, Maria
7
Hogg, Margaret K.
6
Belk, Russell W.
5
Michaelidou, Nina
5
Veer, Ekant
5
Carlson, Jamie
4
Harris, Lloyd C.
4
McKechnie, Sally
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Cova, Bernard
3
Dennis, Charles
3
Devlin, James F.
3
Hamilton, Kathy
3
He, Hongwei
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Maclaran, Pauline
3
Martin, Drew
3
Moraes, Caroline
3
Rosenberger, Philip J.
3
Shankar, Avi
3
Uncles, Mark D.
3
Vom Lehn, Dirk
3
Wells, Victoria
3
Arsel, Zeynep
2
Baron, Steve
2
Baumgarth, Carsten
2
Beatson, Amanda
2
Bettany, Shona M.
2
Beverland, Michael B.
2
Bradshaw, Alan
2
Broderick, Anne
2
Brownlie, Douglas
2
Canhoto, Ana Isabel Domingos
2
Cappellini, Benedetta
2
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Published in...
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Journal of marketing management : MM
Journal of business research : JBR
2,292
Journal of retailing and consumer services
1,968
International journal of consumer studies
769
International journal of hospitality management
750
Psychology & marketing
709
Journal of consumer research : JCR ; an interdisciplinary bimonthly
607
NBER working paper series
567
SpringerLink / Bücher
551
The journal of brand management : an international journal
549
The journal of product & brand management
478
Working paper / National Bureau of Economic Research, Inc.
469
European Journal of Marketing
444
Journal of marketing research : JMR
428
Asia Pacific journal of marketing and logistics
417
Management science : journal of the Institute for Operations Research and the Management Sciences
415
NBER Working Paper
411
European journal of marketing : EJM
409
Journal of Consumer Marketing
397
The journal of product innovation management : an international publication of the Product Development & Management Association
396
Journal of travel and tourism marketing
377
Tourism management : research, policies, practice
372
Journal of marketing
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
350
Technological forecasting & social change : an international journal
342
Journal of the Academy of Marketing Science
337
Journal of retailing
328
Journal of international consumer marketing
326
Marketing letters : a journal of research in marketing
326
Cogent business & management
324
Journal of marketing communications
319
Industrial marketing management : the international journal for industrial and high-tech firms
317
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
313
Journal of fashion marketing and management
312
Journal of consumer behaviour : an international research review
302
International journal of retail & distribution management
301
The journal of consumer marketing
297
Journal of Product & Brand Management
294
The international review of retail, distribution and consumer research
294
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ECONIS (ZBW)
350
Showing
1
-
10
of
350
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date (oldest first)
1
Exploring the
brand
's world-as-asemblage : the
brand
as a market shaping device
Onyas, Winfred Ikiring
;
Ryan, Annmarie
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 141-166
Persistent link: https://www.econbiz.de/10010511373
Saved in:
2
Brand
transformation : a performative approach to
brand
regeneration
Lucarelli, Andrea
;
Hallin, Anette
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 84-106
Persistent link: https://www.econbiz.de/10010511383
Saved in:
3
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
4
Antecedents of consumer
brand
engagement and
brand
loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
5
Testing the robustness of
brand
partitions identified from purchase duplication analysis
Dawes, John G.
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 695-715
Persistent link: https://www.econbiz.de/10011577367
Saved in:
6
The
brand
authenticity continuum : strategic approaches for building value
Napoli, Julie
;
Dickinson-Delaporte, Sonia
;
Beverland, …
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1201-1229
Persistent link: https://www.econbiz.de/10011585295
Saved in:
7
A
brand
preference and repurchase intention model : the role of consumer experience
Ebrahim, Reham
;
Ghoneim, Ahmad
;
Irani, Zahir
;
Ying, Fan
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1230-1259
Persistent link: https://www.econbiz.de/10011585296
Saved in:
8
The Internet of Things and interaction style : the effect of smart interaction on
brand
attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
9
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
Saved in:
10
When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and
brand
juxtaposition
Weeks, Clinton S.
;
O'Connor, Peter
;
Martin, Brett A. S.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
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