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Consumer Brand Equity in a Cross-cultural Replication: An Evaluation of a Scale
Kocak, Akin; Abimbola, Temi; Ozer, Alper - In: Journal of marketing management : MM 23 (2007) 1, pp. 157-174
Persistent link: https://www.econbiz.de/10008416705
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Consumer Brand Equity in a Cross-cultural Replication: An Evaluation of a Scale
Koçak, Akin; Abimbola, Temi; Özer, Alper - In: Journal of marketing management : MM 23 (2007) 1-2, pp. 157-174
Persistent link: https://www.econbiz.de/10007901931
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Critical Issues in Brand Management
de Chernatony, Leslie; Abimbola, Temi; Cottam, Susan - In: Journal of marketing management : MM 23 (2007) 1-2, pp. 1-6
Persistent link: https://www.econbiz.de/10007901941
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Critical Issues in Brand Management
de Chernatony, Leslie; Abimbola, Temi; Cottam, Susan - In: Journal of marketing management : MM 23 (2007) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10008416715
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Conceptualising and Measuring the Equity of Online Brands
Christodoulides, George; De Chernatony, Leslie; Furrer, … - In: Journal of marketing management : MM 22 (2006) 7-8, pp. 799-826
Persistent link: https://www.econbiz.de/10007376607