Consumer Brand Equity in a Cross-cultural Replication: An Evaluation of a Scale
Year of publication: |
2007
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Authors: | Koçak, Akin ; Abimbola, Temi ; Özer, Alper |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 23.2007, 1-2, p. 157-174
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