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From the self to the screen : a journey guide for auto-netnography in online communities
Villegas, Dino - In: Journal of marketing management : MM 34 (2018) 3/4, pp. 243-262
Persistent link: https://www.econbiz.de/10011883343
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A netnographic sensibility : developing the netnographic/social listening boundaries
Reid, Emma; Duffy, Katherine - In: Journal of marketing management : MM 34 (2018) 3/4, pp. 263-286
Persistent link: https://www.econbiz.de/10011883355
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Online piracy in the context of routine activities and subjective norms
Petrescu, Maria; Gironda, John T.; Korgaonkar, Pradeep K. - In: Journal of marketing management : MM 34 (2018) 3/4, pp. 314-346
Persistent link: https://www.econbiz.de/10011883373
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Community crosstalk : an exploratory analysis of destination and festival eWOM on Twitter
Williams, Nigel L.; Inversini, Alessandro; Buhalis, … - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1113-1140
Persistent link: https://www.econbiz.de/10011405215
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How are young music artists configuring their media and sales platforms in the digital age?
Leenders, Mark A. A. M.; Farrell, Mark A.; Zwaan, Koos; … - In: Journal of marketing management : MM 31 (2015) 17/18, pp. 1799-1817
Persistent link: https://www.econbiz.de/10011406202
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Social contagion effects in experiential information exhange on bulleting board systems
Huang, Lei - In: Journal of marketing management : MM 26 (2010) 3/4, pp. 197-212
Persistent link: https://www.econbiz.de/10003984924
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"New-wave" global firms : Web 2.0 and SME internationalisation
Bell, Jim; Loane, Sharon - In: Journal of marketing management : MM 26 (2010) 3/4, pp. 213-229
Persistent link: https://www.econbiz.de/10003984925
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Interaction of regional news-media production and consumption through the social space
Kerrigan, Finola; Graham, Gary - In: Journal of marketing management : MM 26 (2010) 3/4, pp. 302-320
Persistent link: https://www.econbiz.de/10003984940
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Co-production and co-consumption : perspectives on immigration through a discourse analysis of voters' blogs in the 2010 General Election
Lim, Ming; Moufahim, Mona - In: Journal of marketing management : MM 27 (2011) 7/8, pp. 656-674
Persistent link: https://www.econbiz.de/10009309646
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Blessed are the geeks : an ethnographic study of consumer networks in social media, 2006 - 2012
Croft, Robin - In: Journal of marketing management : MM 29 (2013) 5/6, pp. 545-561
Persistent link: https://www.econbiz.de/10009775428