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~isPartOf:"Journal of marketing management : MM"
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Journal of marketing management : MM
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
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Journal of consumer research : JCR ; an interdisciplinary journal
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Marketing letters : a journal of research in marketing
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The journal of brand management : an international journal
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Brand management ; Vol. 1
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Design management journal
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Die Bank : Zeitschrift für Bankpolitik und Praxis
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Psychology & marketing
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Cracking the code : leveraging consumer psychology to drive profitability
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Handbook on brand and experience management
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Journal of consumer psychology : the official journal of the Society for Consumer Psychology
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Review of marketing research
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Brand management ; Vol. 3
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Contemporary thoughts on corporate branding and corporate identity management
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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International journal of advertising : the quarterly review of marketing communications
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Steuern und Bilanzen : STuB ; Zeitschrift für das Steuerrecht und die Rechnungslegung der Unternehmen
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The SAGE handbook of international marketing
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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Experiential Marketing
Schmitt, Bernd
- In:
Journal of marketing management : MM
15
(
1999
)
1-3
,
pp. 53-68
Persistent link: https://www.econbiz.de/10006990002
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