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Visual influence on in-store buying decisions : an eye-track experiment on the visual influence of packaging design
Clement, Jesper - In: Journal of marketing management : MM 23 (2007) 9/10, pp. 917-928
Persistent link: https://www.econbiz.de/10003603956
Cover Image
Visual influence on in-store buying decisions: an eye-track experiment on the visual influence of packaging design
Clement, Jesper - In: Journal of marketing management : MM 23 (2007) 9, pp. 917-929
Persistent link: https://www.econbiz.de/10008416722
Cover Image
Visual influence on in-store buying decisions: an eye-track experiment on the visual influence of packaging design
Clement, Jesper - In: Journal of marketing management : MM 23 (2007) 9-10, pp. 917-928
Persistent link: https://www.econbiz.de/10007901889