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Social capital in QQ China : impacts on virtual engagement of information seeking, interaction sharing, knowledge creating, and purchasing intention
Huang, Ran; Kim, HaeJung; Kim, Jiyoung - In: Journal of marketing management : MM 29 (2013) 3/4, pp. 292-316
Persistent link: https://www.econbiz.de/10009761877
Cover Image
Social capital in QQ China: Impacts on virtual engagement of information seeking, interaction sharing, knowledge creating, and purchasing intention
Huang, Ran; Kim, HaeJung; Kim, Jiyoung - In: Journal of marketing management : MM 29 (2013) 3, pp. 292-316
Persistent link: https://www.econbiz.de/10010107611