Social shopping website quality attributes increasing consumer participation, positive eWOM, and co-shopping : the reciprocating role of participation
Year of publication: |
2015
|
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Authors: | Yang, Kiseol ; Li, Xiaoshu ; Kim, HaeJung ; Kim, Young Hoon |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 24.2015, p. 1-9
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Subject: | Konsumentenverhalten | Consumer behaviour | Website | Social Web | Social web | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction |
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