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~isPartOf:"Journal of marketing management : MM"
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Journal of marketing management : MM
Economics Papers from University Paris Dauphine
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Der Markt : international journal of marketing
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Temporary brand-retailer alliance model : the routes to purchase intentions for selective brands and mass retailers
Nabec, Lydiane
;
Pras, Bernard
;
Laurent, Gilles
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 595-627
Persistent link: https://www.econbiz.de/10011577360
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